
Rather than adopting security services piecemeal, HelloSign quickly implemented a suite of AWS security services into its internal workflow. HelloSign already trusted AWS for its infrastructure, storing encrypted data using Amazon Simple Storage Service (Amazon S3), object storage built to retrieve any amount of data from anywhere. HelloSign wanted a scalable, robust option that wouldn’t require data to be off-loaded to a third-party solution-potentially giving outside companies access to PII and therefore requiring a time-consuming security review process.

HelloSign decided to boost its security posture, including gaining visibility into its web application security and proactively identifying stored PII data so that it could identify where to place additional controls. When it acquired HelloSign, Dropbox provided customers the ability to send, sign, and store documents online without leaving Dropbox. Should the company fail to scale and boost efficiency it may not see those economic gains.Dropbox is a smart workspace that offers file synchronization and sharing features to optimize workflows.

The catch is that the company has to build its infrastructure, ramp it, maintain it and then get those savings. What Dropbox is seeing is that its scale can allow it to reach a point where its incremental costs go down relative to a cloud provider. Previously: AWS at 10: A look at how Amazon revamped the enterprise cloud computing pecking order For instance, Zynga has gone cloud and reeled it back in all to look to infrastructure as a service again. Although some enterprises have gone all-in with cloud providers such as AWS, others have flipped back and forth. The move highlights the argument for private clouds for enterprises that hit scale.

We can leverage our scale and particular use case to customize both the hardware and software, and provide better unit economics. Second, as one of the world's leading providers of cloud services, our use case for block storage is unique.

Bringing storage in-house allows us to customize the entire stack end-to-end and improve performance for our particular use case. First, one of our key product differentiators is performance. There were a couple reasons behind this decision. As the needs of our users and customers kept growing, we decided to invest seriously in building our own in-house storage system.
